The dreaded cravings. The Achilles heel of any fitness plan.

We all have them for that one specific food, which brings instant satisfaction.

And usually, it is some form of junk food, be it pizza, crisps, pastries or a take-away.

They creep up on you when you are trying to be healthy and consistent and can easily result in a full blown binge that lasts several days or weeks.

Whilst I believe in moderation and never depriving yourself completely, sometimes a craving that may seem so innocent can totally derail your efforts.

Junk food is addictive and for good reason.

Food manufacturers pride themselves on designing a hyper palatable food that will keep the customer coming back time and time again.

The problem however, is that these foods are heavily processed and are by no means natural.

Artificial flavourings, chemicals, salt and sugar are the headline ingredients, but there are tons of others.

Here are my top tips to kill of your junk food cravings:

(1) Manages your stress – you cannot stop stress from occurring, but how you manage it is key. Stress and eating come hand in hand. People turn to food when stressed. Chemicals in your brain trigger cravings for sugar and fat.

(2) Avoid unhealthy foods in the shopping basket – if you don’t buy them in the first place, you won’t have those tempting options in your cupboard to turn to in times of need.

(3) Eat wholesome meals throughout the day – meals with natural ingredients will leave you feeling fuller for longer and will reduce the chances of cravings creeping into play.

(4) Don’t go to the supermarket hungry - they give you easy access to pretty much any food you could think of. And the unhealthiest foods are strategically placed at eye level for the consumer. Think about when you are queuing at the till. Sweet treats are all within arm’s reach when you are waiting to pay.

(5) Get enough sleep – sleepless nights are associated with a drop in leptin (which signals satiety) and boosts levels of ghrelin (appetite trigger) causing appetite to kick into overdrive and cravings for starchy foods to go through the roof.

(6) Eat for purpose - your goal is to get results, so give your body only what it needs to make results happen. If weight loss is your primary aim, then clearly highly processed, high sugar foods will be detrimental to your long term goal and will only serve as a setback.

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